Our Own Way (OOW) identifies at-risk youth, elderly, single mothers, new immigrants, and impoverished living in subsidized housing, enlists lay-leaders, and introduces support groups. Group participants are encouraged to formulate ideas to improve their communities, and OOW acts as a forum in which pressing issues and concerns of these groups are brought to the fore, working together with the Municipality to address them. OOW recruits volunteers that represent their communities and serve in leadership roles, such as “building activists,” who receive first aid and leadership training to support their neighbors when Sderot is under bombing attack.